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DEVELOPMENT HISTORY
Shanghai Mercury Home Textiles Stock Co., Ltd.
1987—
2015-2021 For seven consecutive years
Single-store and single-brand sales in Tmall's home textile category on Double Eleven
2022 The offline Mercury home textile brand is fully upgraded to the Mercury STARZ HOME brand new era
2021 Won the title of "Top 100 Chinese Brands Favored by Consumers in 2021"
Mercury Home Textiles "Grandma Filament" won the Silver Award for "Best Advertising Film in Household Products" in the 2021 Golden Lion International Advertising
2020 Release the company strategy "Good quilt, choose Mercury"
Become the "Selected Product of China's North and South Pole Expedition Team"
Fengxian District Federation of Industry and Commerce (General Chamber of Commerce) Advanced Unit in Fighting against the New Coronary Pneumonia Epidemic
2019 Approved by the Shanghai Academician and Expert Workstation Guidance Office, the first academician and expert workstation in the home textile industry-Mercury Home Textiles Academician and Expert Workstation was established
Mercury Home Textiles Shanghai Sleep Research Center was established
Mercury Home Textiles is listed on the top 100 manufacturing industries in Shanghai
Signed the popular artist Yang Yang and Sun Li to form dual spokespersons
2018 Reached an official IP cooperation intention with the World Cup in Russia, and launched special products for the World Cup
The powerful actor Sun Li has become the spokesperson of the Mercury brand
2017 Shanghai Mercury Home Textiles Co., Ltd. is listed on the Shanghai Stock Exchange, stock abbreviation: Mercury Home Textiles. Stock code: 603365
2014 Started the construction of the "Eight Ones" project of corporate culture, which opened a new chapter in the construction of Mercury's corporate culture
Signed a contract with South Korean movie stars Kim Woobin and Carina Lau to form dual spokespersons
A strategic cooperation with 3M (China) Company was reached
2013 Reached a strategic cooperation with Austrian Lenzing Company
Mercury Home Textiles Wedding Hall was launched
The first Shanghai Mercury Home Textiles Hope Primary School was established
2010 Underwent shareholding reform, and changed its name from "Shanghai Mercury Home Textiles Co., Ltd." to "Shanghai Mercury Home Textiles Co., Ltd."
Established Shanghai Mercury E-Commerce Co., Ltd.
Held "Mercury Home Textiles, Stars Shine in China" series of activities
2008 Help the Beijing Olympic Games, Mercury products were successfully signed in the Great Hall of the People as the designated products of the Olympic Sports Center
Shanghai Mercury Holding Group Co., Ltd. was established
2006 Ranked among the top 500 in China with a brand value of RMB 1.029 billion
Won the title of "China Famous Trademark"
2004 "Shanghai Mercury Quilt Co., Ltd." changed its name to "Shanghai Mercury Home Textiles Co., Ltd."
Hiring Miss "Carina Lau" as the spokesperson of Mercury brand, becoming the first enterprise in the domestic textile industry to invite celebrity endorsements
2003 Won the title of "Shanghai Famous Brand Product"
2002 Ranked among the top five sales in China's home textile industry
Founded Bellis brand, established "Shanghai Bellis Home Textiles Co., Ltd."
2000 Shanghai Mercury Quilt Co., Ltd. was established, and Shanghai Mercury Industrial Park was established
1987 The predecessor of Mercury Home Textiles "Longgang Jiangnan Quilt Factory" was established